Welcome

Take part in BBC Research & Development’s Synthetic Voice and Personality Study: understanding the public’s perception of artificial voices.

You’ll be hearing some synthetic voices. Please make sure you have sound enabled on your device with the volume turned up.

What’s a synthetic voice?

A synthetic voice is an artificial simulation of human speech. Examples can be heard in text-to-speech screen readers, voice assistants like Amazon Alexa and Google Assistant, GPS navigation and automated phone support systems.

What’s the purpose of this study?

BBC Research & Development are collaborating with the BBC’s Science Unit, BBC Radio 4 and the University of Salford to study the public’s attitudes to synthetic voices. We’ve created a range of example voices by recording people from across the UK, and we want to find out which you prefer and how this might change depending on context or subject matter. The voices we’ve created are solely for this study, and not for other BBC voice-related projects or services.

How long will it take?

The study should take you no longer than 15 minutes to complete.

What information will we collect from you?

The study will ask you a number of questions about you and your attitude towards synthetic voices. The questions will be tailored to your answers. For the purpose of the study we are only interested in aggregated information from the answers without the ability to identify any individual study participants.

We will also collect some personal information (IP address) to ensure the integrity of our research. Read more about how your data will be processed in the Study Privacy Information, before you start the study.

Where will you be able to hear about the findings?

We’ll share our findings in a forthcoming BBC Radio 4 programme, which will also look back at a similar study first run in 1927.