Study Terms & Conditions

Thank you for contributing to BBC research and agreeing to take part in a study on synthetic voice. You can read about how we process your data in the Privacy Information below. By taking part in the study you agree to the following terms:

  • In order to ensure the integrity of our research, you may only complete the study once.
  • Our study is focused on adults. You confirm that you are 18 years old or over.
  • We may use aggregated data from the study for purposes which we think are in line with the BBC’s mission, including but not limited to publication of research results. Note that we will not publish your personal data or share it with any third party.
  • You agree not to write any offensive or personal information in sections where answers to study questions may include open text eg. information related to you or other people such as name, email address, home address, location data, or information related to your health, ethnic origin, race, sexual orientation, religion, sex life, political opinions or philosophical views. Please also see BBC’s rules for commenting and uploading.
  • By using this website you also agree to the BBC Terms of Use.

Study Privacy Information

What information will we collect from you?

The study will ask you a number of questions about you and your attitude towards synthetic voices. The questions will be tailored to your answers. For the purpose of the study we are only interested in aggregated information from the answers without the ability to identify any individual study respondents.

What will we do with your data?

As you take the study your answers will be stored on your device, and we will use your local storage to retrieve anonymised information. This allows us to minimise the processing of your personal data and to ensure you don’t lose your progress (eg. when you reload the page or in case the browser crashes). When you complete the study, we delete the data in local storage.

Will we collect any personal data?

We will collect your IP address to ensure the integrity of our research: (i) by preventing you from completing the study a number of times; and (ii) by identifying whether your questions are answered from the UK, Europe or the rest of the world (not your exact location). Your IP address will be encrypted and securely stored on our Amazon AWS account within the EEA and will be retained only as long as the study is live.

The BBC must have a valid reason to use your personal information. It's called the "lawful basis for processing". In this case the BBC’s lawful basis is its legitimate interests to conduct research and provide innovative content experiences, where this is in the public interest.

Information about how the BBC collects and uses Personal Data can be found in the BBC’s Privacy and Cookies Policy. Find out more about how the BBC handles information and privacy or send an email to if you have any questions.

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